Privacy information

1. Introduction

Thank you for visiting our website and for your interest in our company and our products. Uhlmann Pac-Systeme GmbH & Co KG attaches great importance to the security of user data and compliance with data protection regulations. The protection of your privacy is very important to us. In the following, we will inform you in detail about how we handle your data when you visit the Uhlmann web pages available at www.uhlmann.de.

 

2. Data controller

The data controller in the sense of the GDPR is:

Uhlmann Pac-Systeme GmbH & Co. KG
Uhlmannstraße 14-18, 88471 Laupheim, Deutschland

Representative of the responsible person:

Managing Directors

Prof. Dr.-Ing. Matthias Niemeyer (CEO)
Michael Mrachacz (CSO)
Cristian Reiter (CTO)
Alexander Schöllhorn (CFO)

 

3. Data Protection Officer

You can contact the data protection officer as follows:

E-mail: datenschutz(at)uhlmann.de

You can contact our data protection officer directly at any time with any questions and suggestions regarding data protection.

 

4. Legal basis of the processing

Art. 6 (1) lit. a GDPR (in conjunction with § 25 (1) TTDSG (German Telecommunications Act)) serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Article 6 (1) lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services.

Should our company be subject to a legal obligation by virtue of which processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing shall be based on Art. 6 (1) lit. c GDPR.

In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and, as a result, his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In such a case, the processing would be based on Art. 6 (1) lit. d GDPR.

Ultimately, processing operations could be based on Art. 6 (1) lit. f GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Clause 2 GDPR).

 

5. Transmission of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:

1. You have given us your express consent to do so in accordance with Art. 6 (1) a GDPR.

2. The disclosure is permissible under Art. 6 (1) f GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data.

3. In the event that there is a legal obligation for the disclosure pursuant to Art. 6 (1) lit. c GDPR.

4. This is legally permissible and necessary in accordance with Art. 6 (1) lit. b GDPR for the processing of contractual relationships with you.


In order to protect your data and to allow us to transfer data to third countries (outside the EU/EEA) if necessary, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49 (1) a) GDPR may serve as the legal basis for the transfer to third countries. This shall sometimes not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

 

6. Technology

6.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, log-in details or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that "https://" appears in the address line of the browser rather tan "http://" and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.


6.2 Data collection when visiting the website

When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (in so-called "server log files"). Our website collects a series of general data and information with each retrieval of a page by you or an automated system. This general data and information is stored in the server log files. The following can be recorded.

1. Browser types and versions used.

2. The operating system used by the accessing system.

3. The website from which an accessing system arrives at our website (so-called referrer).

4. The sub-websites that are accessed via an accessing system on our website.

5. The date and time of an access to the website.

6. An abbreviated Internet Protocol address (anonymized IP address).

7. The internet service provider of the accessing system.


When using this general data and information, we do not draw any conclusions about your person. This information is instead required for the following reasons:

1. To deliver the contents of our website correctly.

2. To optimize the content of our website and the advertising for it.

3. To ensure the permanent operability of our IT systems and the technology of our website.

4. To provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.


Therefore, the data and information collected will be evaluated by us, on the one hand, statistically and, on the other hand, with the aim of increasing the data protection and data security of our business so as to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from any personal data provided by a data subject.

The legal basis for data processing is Art. 6 (1) lit. f GDPR. Our legitimate interest follows from the purposes for data collection listed above.


6.3 Cloudflare (Content Delivery Network)

Our website makes use of functions provided by CloudFlare. The provider is CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA.

CloudFlare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed through CloudFlare's network. CloudFlare is thus able to analyze the traffic between users and our websites, for example, to detect and prevent attacks on our services. In addition, CloudFlare may store cookies on your computer for reasons of optimization and analysis.

You can set your browser in such a way that you will be informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

We have concluded a corresponding agreement with Cloudflare on the basis of the GDPR for commissioned processing or in accordance with EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. The access data includes: the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type along with version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider. Cloudflare uses the log data for statistical evaluations for the purpose of operation, security and optimization of the website.

If you have consented to Cloudflare being used, the legal basis for the processing of personal data is Art. 6 (1) lit. a GDPR. In addition, there is a legitimate interest on our part to use Cloudflare to optimize our online offer and make it more secure. The corresponding legal basis for this is Art. 6 (1) lit. f GDPR. The personal data will be retained for as long as it is necessary to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose.

The transfer of your personal data to the USA takes place on the basis of the standard contractual clauses.

For more information on CloudFlare, please visit: https://www.cloudflare.com/privacypolicy/.


6.4 Hosting by maxcluster GmbH

We host our website at maxcluster GmbH, Lise-Meitner-Str. 1b 33104 Paderborn (hereinafter referred to as maxcluster).

When you visit our website, your personal data (e.g. IP addresses in log files) is processed on maxcluster's servers.

The use of maxcluster is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the most reliable presentation and provision as well as safeguarding of our website.

We have concluded a contract for order processing (AVV) in accordance with Art. 28 GDPR with maxcluster.

For more information on maxcluster's data protection policy, please visit: https://maxcluster.de/datenschutz

 

7. Cookies

7.1 General information about cookies

Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our website.

Information is stored in the cookie that results in each case from the context of the specific end device used. However, this does not mean that we gain direct knowledge of your identity.

The use of cookies serves to make the use of our offer more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a certain fixed period of time. If you visit our site again to use our services, it is automatically recognized that you have visited us previously and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.


7.2 Compliance GDPR/CCPA (Consent Management Tool)

We use the consent management tool "Complianz GDPR/CCPA Cookie Consent" (Complianz) from Complianz B.V., Kalmarweg 14-5, 9723 JG Groningen, Netherlands. This service allows us to obtain and manage the consent of website users for data processing.

Complianz uses cookies to collect data generated by end users who use our website. When an end user provides consent, Complianz automatically logs the following data.

l Browser information.

l Date and time of access.

l Device information.

l The URL of the visited page.

l Banner language.

l Consent ID.

l The consent status of the end user, which serves as proof of consent.

The consent status is also stored in the end user's browser so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. Consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period in accordance with § 195 BGB (German Civil Code). The data is then deleted immediately.

The functionality of the website is not guaranteed without the described processing. There is no possibility for the user to object as long as there is a legal obligation to obtain the user's consent to certain data processing operations (Art. 7 (1), 6 (1) p. 1 lit. c GDPR).

Complianz is a recipient of your personal data and acts as a processor for us. The data processing takes place exclusively in the European Union.

Detailed information on the use of Complianz can be found at: https://complianz.io/legal/.


7.3 Comply (Consent Management Tool)

We use the consent management tool "Comply" provided by Hendrik Paulo Gaffo & Alexander Riegert GbR, Carl-Bremer-Ring 13, 22179 Hamburg, Germany. This service allows us to obtain and manage the consent of website users for data processing.

Comply uses cookies to collect data generated by end users who use our website. When an end user provides consent, Comply automatically logs the following data.

l Browser information.

l Date and time of access.

l Device information.

l The URL of the visited page.

l Banner language.

l Consent ID.

l The consent status of the end user, which serves as proof of consent.

The consent status is also stored in the end user's browser so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. Consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period in accordance with § 195 BGB. The data is then deleted immediately.

The functionality of the website is not guaranteed without the described processing. There is no possibility for the user to object as long as there is a legal obligation to obtain the user's consent to certain data processing operations (Art. 7 (1), 6 (1) p. 1 lit. c GDPR).

Comply is a recipient of your personal data and acts as a processor for us. The data processing takes place exclusively in the European Union.

Detailed information on the use of Comply can be found at: https://comply-app.com/de/features/consent-management.


7.4 Cookiebot (Consent Management Tool)

We use the consent management tool "Cookiebot" provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. This service allows us to obtain and manage the consent of website visitors to data processing.

Cookiebot collects data generated by end users who use our website. When an end user gives consent via the cookie consent tool, Cookiebot automatically logs the following data.

l The IP number of the end user in anonymized form (the last three digits are set to 0).

l Date and time of consent.

l User agent of the end user's browser.

l The URL from which the consent was sent.

l An anonymous, random and encrypted key.

l The consent status of the end user, which serves as proof of consent.

The key and consent status are also stored in the end user's browser in the cookie "CookieConsent" so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. The key is used for proof of consent and for an option to verify that the consent state stored in the end user's browser is unchanged from the original consent submitted to Cybot.

The functionality of the website is not guaranteed without the processing. The "CookieConsent" cookie set by Cookiebot is classified as necessary.

Cybot is a recipient of your personal data and acts as a processor for us.

Detailed information on the use of Cookiebot can be found at: https://www.cookiebot.com/de/privacy-policy/.

 

8. Contents of our website

8.1 Contacting / Contact form

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. Should your contact be aimed at the conclusion of a contract, the additional legal basis for the processing shall be Art. 6 (1) lit. b GDPR. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion is not contrary to any statutory retention obligations.


8.2 Application management / vacancies

We collect and process the personal data of applicants for the purpose of handling the application process. The processing may also take place electronically. This is particularly the case if an applicant submits relevant application documents to us electronically, for example by e-mail or via a web form located on the website. Should we conclude an employment or service contract with an applicant, the transmitted data shall be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. Should we not conclude a contract with the applicant, the application documents shall be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests on our part prevent deletion. Another legitimate interest in this sense might be, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

The legal basis for the processing of your data is Art. 88 GDPR in conjunction with. § 26 (1) BDSG (German Data Security Act).

 

9. Newsletter dispatch

9.1 Advertising newsletter

On our website, you are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to us when ordering the newsletter, results from the input form used for this purpose.

We inform our customers and business partners at regular intervals by means of a newsletter about our offers. The newsletter of our company can be received by you in principle only in the following basis.

1. You have a valid e-mail address.

2. You have registered for the newsletter mailing.


For legal reasons, a confirmation e-mail will be sent to the e-mail address you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify that you, as the owner of the e-mail address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address of the IT system used by you at the time of registration, as assigned by your internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to track the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on our website at any time or to inform us of this in another way.

The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) lit. a GDPR.


9.2 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the company can see if and when an e-mail was opened by you and which links located in the e-mail were called up by you.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by us. We automatically interpret an unsubscription from the receipt of the newsletter as a revocation.

Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interests in the placing of personalized advertising, market research and/or needs-based design of our website.

 

10. Our activities in social networks

In order for us to also be able to communicate with you in social networks and inform you about our services, we are represented there with our own pages. If you visit one of our social media pages, we are jointly responsible for the processing operations triggered by this, within the meaning of Art. 26 GDPR, with the provider of the respective social media platform.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

As a precaution, we therefore point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to protect your rights, e.g. your rights to information, deletion, objection, etc., and processing in the social networks often takes place directly for advertising purposes or for analysis of user behavior by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behavior is assigned to your own member profile of the social networks.

The described processing operations of personal data are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) lit. a GDPR in conjunction with Art. 7 GDPR.

As we do not have access to the providers' databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. We have listed further information on the processing of your data in the social networks below at the respective social network provider used by us:


10.1 Facebook

(Co) Data Controller for data processing in Europe:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy policy:

https://www.facebook.com/about/privacy


10.2 LinkedIn

(Co) Data Controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy policy:

https://www.linkedin.com/legal/privacy-policy


10.3 YouTube

(Co) Data Controller for data processing in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy policy:

https://policies.google.com/privacy


10.4 XING (New Work SE)

(Co) Data Controller for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Privacy policy:

https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:

https://www.xing.com/settings/privacy/data/disclosure

 

11. Web analysis

11.1 Meta Pixel (formerly Facebook Pixel)

This website uses the "Facebook Pixel" provided by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Meta"). In the event that explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures.

The collected data is anonymous for us and does not therefore allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). Meta and its partners are thus enabled to place advertisements on and outside of Facebook. Furthermore, a cookie may be stored on your computer for these purposes.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a GDPR.


11.2 Google Analytics 4 (GA4)

On our websites, we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

In this context, pseudonymized usage profiles are created and cookies (see "Cookies") are used. The information generated by the cookie about your use of this website may include the following.

l A short-term recording of the IP address without permanent storage.

l Location data.

l Browser type/version.

l Operating system used.

l Referrer URL (previously visited page).

l Time of the server request.

The pseudonymized data may be transferred by Google to a server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. In no case will your IP address be merged with other data from Google.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a GDPR.

For more information about privacy when using GA4, please visit: https://support.google.com/analytics/answer/12017362?hl=de.


11.3 LinkedIn Analytics

On this website, we use the retargeting tool as well as the conversion tracking provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (LinkedIn).

For this purpose, the LinkedIn Insight Tag is integrated on our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. In addition, the service is used to be able to show you interest-specific and relevant offers and recommendations after you have found out about certain services, information and offers on the website. The information in this regard is stored in a cookie.

As a rule, the following data is collected and processed.

l IP address.

l Device information.

l Browser information.

l Referrer URL.

l Timestamp          .

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a GDPR. Your data will be stored until you withdraw your consent.

You can set your browser in such a way that you will be informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Personal data will be retained for as long as such is necessary to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose.

In the context of processing via LinkedIn, data may be transferred to the USA and Singapore. The security of the transfer is regularly ensured via so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a security level that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, consent will be obtained from you in accordance with Art. 49 (1) a GDPR.

For more information on LinkedIn's privacy policy, please visit: https://de.linkedin.com/legal/privacy-policy.

 

12. Advertising

12.1 Google Ads (AdWords) remarketing/retargeting

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

We use this to advertise this website in Google search results, as well as on third-party websites. For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.

Additional data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a GDPR.

You can view the privacy policy and further information from Google Ads at: https://www.google.com/policies/technologies/ads/


12.2 Google Ads with conversion tracking

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place advertisements both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an advertisement is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the advertisements are distributed to topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The purpose of Google Ads is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.

If you access our website via a Google advertisement, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart of an online store system, have been retrieved on our website. Through the conversion cookie, both we and Google can track whether a user who arrived on our website via an AdWords advertisement generated a sale, i.e. completed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads advertisements, i.e. to determine the success or failure of the respective Ads advertisement and to optimize our Ads advertisements for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.

By means of the conversion cookie, personal information, for example the internet pages visited by you, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you use, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a GDPR.

You can view the privacy policy and further information of Google AdSense at: https://www.google.de/intl/de/policies/privacy/.


12.3 Behavioral advertising with Trade Desk

This website uses the The Trade Desk service provided by The UK Trade Desk Ltd. 10th Floor, 1 Bartholomew Close London EC1A 7BL, United Kingdom (hereinafter: "The Trade Desk"). The Trade Desk acts as a third party in this service relationship.

With your consent in accordance with Art. 6 (1) lit. a GDPR (in conjunction with § 25 (1) TTDSG (German Telecommunications Telemedia Data Protection Act)) to use this service, you also consent to the processing of your data in the USA in accordance with Art. 49 (1) lit. a GDPR. The ECJ currently classifies the USA as a country with insufficient data protection according to EU standards. For example, there is a risk that U.S. authorities will process personal data in surveillance programs without an existing possibility for Europeans to sue.

We use Trade Desk to better target advertising to you and your interests. You may withdraw your consent to this type of analysis of your use of this website at any time, either
by managing your consents in the privacy preferences, or by visiting https://www.adsrvr.org/ and opting out. Both options prevent web analysis only as long as you use a browser on which you have made your settings or as long as you do not delete the opt-out cookie.

For more information on The Trade Desk's retargeting technology, The Trade Desk's privacy policy, and opt-out options, please contact The Trade Desk directly at: https://www.thetradedesk.com/de/privacy

 

13. Plug-ins and other services

13.1 Google Maps

We use Google Maps (API) on our website. The operating company for Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, for example, our location can be displayed to you and a possible approach can be facilitated.

Upon retrieving such sub-pages in which the map of Google Maps is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. In addition, Google Maps reloads the Google Web Fonts. The provider of the Google Web Fonts is also Google Ireland Limited. When you access a page that embeds Google Maps, your browser loads the web fonts required to display Google Maps into your browser cache. Also for this purpose, the browser you are using establishes a connection to Google's servers. Through this, Google obtains knowledge that our website was accessed via your IP address. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google to take place, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely disabling the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a GDPR.

You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html and the additional terms of use for Google Maps at https://www.google.com/intl/de_US/help/terms_maps.html.

You can view the privacy policy of Google Maps at: ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/.


13.2 Google Tag Manager

On this website we use the Google Tag Manager service. The operating company for Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Through this tool, "website tags" (i.e. keywords that are integrated into HTML elements) can be implemented and managed via an interface. By using the Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which contents of our website are of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have disabled at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a GDPR.

Further information on Google Tag Manager and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.


13.3 Salesforce CRM system

We use the CRM system offered by the provider, salesforce.com Inc ("salesforce"), One Market Street, Suite 300, San Francisco, CA 94105, USA.

Salesforce is a cloud-based CRM solution for managing customer relationships. All departments (including, for example, marketing, sales, customer service, and online and stationary commerce) work on a common CRM platform. This is used, among other things, for structured contract processing and documentation of contract initiation. In the process, salesforce is given full access to the customer data processed by us and stored in the cloud. This can include names, addresses, e-mail addresses and telephone numbers.

If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) lit. a) GDPR. The legal basis for the use of "salesforce" in the context of contractual relationships is Art. 6 (1) lit. b) GDPR. In all other cases, the legal basis for processing your personal data is Art. 6 (1) lit. f) GDPR. Here, our interest is in the effective coordination of both internal and external communication and the management of customer relationships.

For more information on salesforce, visit: https://www.salesforce.com/de/company/privacy/.


13.4 YouTube (videos)

We have integrated YouTube components on this website. The operating company for YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you are logged in to YouTube at the same time as visiting our website, YouTube recognizes which specific subpage of our website you are visiting when you retrieve a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.

YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged into YouTube at the same time as retrieving our website; this takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.

These processing operations are carried out exclusively when express consent is given in accordance with Art. 6 (1) lit. a GDPR.

You can view YouTube's privacy policy at https://www.google.de/intl/de/policies/privacy/.

 

14. Your rights as a data subject

14.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.


14.2 Right to information Art. 15 GDPR

You have the right to receive from us at any time free of charge information about the personal data stored about you, as well as a copy of this data in accordance with the statutory provisions.


14.3 Right of rectification Art. 16 GDPR

You have the right to request the correction of inaccurate personal data concerning you. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.


14.4 Deletion Art. 17 GDPR

You have the right to demand that we delete the personal data concerning you without delay, provided that one of the reasons provided for by law applies and insofar as the processing or storage is not necessary.


14.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict processing if one of the legal requirements is met.


14.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you, which has been provided to us by you, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us, to whom the personal data has been provided, provided that the processing is based on consent in accordance with Art. 6 (1) a GDPR or Art. 9 (2) a GDPR or on a contract in accordance with Art. 6 (1) b GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability in accordance with Article 20(1) GDPR, you have the right to have the personal data transferred directly from one controller to another controller, to the extent that this is technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.


14.7 Right to objection Art. 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6(1) e) (data processing in the public interest) or f) (data processing on the basis of a balance of interests) GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or where the processing serves the purpose of asserting, exercising or defending legal claims.

In individual cases, we process personal data in order to conduct direct advertising. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as this is related to such direct advertising. If you object to us processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Article 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.


14.8 Revocation of consent under data protection law

You have the right to revoke consent to the processing of personal data at any time with effect for the future.


14.9 Complaint to a supervisory authority

You have the right to complain about our processing of personal data to a supervisory authority responsible for data protection.

 

15. Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period necessary to achieve the purpose of storage or if this has been provided for by the legal provisions to which our company is subject.

If the purpose of storage no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

16. Up-to-dateness and modification of the privacy information

This privacy information is currently valid and its status is April 2023.

Due to the further development of our internet pages and offers or due to changed legal or official requirements, it may become necessary to change this data protection information. You can access and print out the current version at any time on the website at "www.uhlmann.de/privacy/".